MOTORTEC – GENERAL TIRE

Neumaticos Andres proudly presented its flagship brand, General Tire, at the most important motor show of the year. They showcased following products of the brand: for the passenger car tyres – Altimax; and for the first 4x4 on-road tires – Grabber GT.

Their 80 m² meters stand in the middle of the third pavilion was the main attraction point for all the professionals of the sector due to the high technological content and also the eye-catching Mercedes ML 350, with GT logos and the Grabber GT tyres mounted.

The displaced car was the photographers magnet from the beginning of the fair on 11^th to 14^th of March when the curtains closed. It was the first vehicle of the “100 Years of Adventure” Road Trip, its route started from the Iberian Peninsula, and was being exhibited in various cities: Madrid, Salamanca, Toledo, San Sebastian, Bilbao, Candelario, Caceres, Talavera de la Reina, Seville…

The high level of commitment and professionalism of Neumaticos Andres with General Tire was reflected in the aggressive campaign at the Motortec, Madrid.